When I stumbled upon Chandamama’s website, I was awestruck! The collection is like a breath of fresh air in our chaotic world of fast fashion. We all know that shopping for children is exhausting because we have to replenish their wardrobes every 2-3 months. They grow really fast! When I step into a mall or browse my computer to shop for my twins, I always come across the expected.
But Chandamama seems to have stricken the right cord between designer wear and practical kids clothing. They have some very interesting silhouettes for children. It is certainly on the path of creating a niche for its self in kid’s fashion with an appealing and minimalistic clothing line. The clothes are made of colorful Indian fabrics and dyes and they specifically cater to babies, toddlers, kids, and women. It comes across as a blend of European sensibility and Indian essence of the craft.
So what can you expect from this brand? Let us sum it up – Subtle, Comfortable and Fun! They have a brilliant blog, reading about the designers inspirations and ideas definitely connects you to the brand. The company also supports children’s projects in India with a portion of profits each year. Check out Sabar and Sehaj flaunting Piya tops and Bipasha shorts from their latest Spring Summer 15 collection. I have put together two different prints, polka dots and zigzag with alternating colors. It never really goes out of style. The stitching is precise, buttons are adorable and it’s a breezy evergreen stylish summer outfit. Want to know more about this brand then click on the link, I am sure you won’t be disappointed ~ www.chandamamkids.com
P.S ~ Retail therapy is always trending and guess what they have some seriously awesome stuff on sale. Splurge!